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Beating Expectations One Home At a Time

Jagger Williams shares how communication and surprising customers has transformed how clients feel about power washing.

For most people, a summer job is just that – a seasonal gig before moving on to the next thing. That was not the case for Jagger Williams who is now eight years into owning and operating Waterly Co. He started with a simple power washer and determination to make some money before starting at Middle Tennessee State University. A few jobs turned into phone calls every week and he formed his LLC a year later. Initially, Williams was a one-man show but began hiring full-time employees his third year in business. The team now consists of a part-time admin, several full-time laborers, and state-of-the-art equipment. In a bit of a full-circle moment, they also employ a baseball player from MTSU and contribute to one of the university’s scholarship funds.  

Williams quickly made a name for himself as the Water Wizard due to his dedication to quality and his comfort level with tackling needs from privately-owned homes to construction sites. When asked what contributed to the quick growth of the company, Williams says “Simply answering the phone has been huge!” Even though he began at a young age, he’s always strived for prompt and clear communication with the client. His primary goal is to be the best experience you’ve ever had from start to finish and beating expectations brings him joy and satisfaction. The crew specifically looks for one extra thing they can provide each customer. One satisfied client said, “Jagger’s group showed up on time and did an excellent job. He even pressure washed an extra area at no charge.” It’s no surprise that many of their new customers come from word-of-mouth referrals. 

The longevity of this business has helped the team at Waterly Co become experts in safely and effectively soft-washing the exterior of your home to keep it looking spectacular for years to come. Waterly Co. recently debuted its new fleet vehicle which includes 3 power washers, over 1000’ of hose, light bars for night work, and the capacity to hold 400 gallons of water. This is definitely a company that will continue serving the Murfreesboro area for years to come. 

These guys are the best in the business. Incredible communication. Their price point is spot on and they are local. I would highly recommend them to anyone.  - Tony

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