Beyoncé's long-awaited hair care line, Cécred, has finally arrived after months of online rumors and speculation. The brand's inaugural collection, named the Foundation Collection, features eight products designed to cleanse, condition, repair, and empower users to express their hair in ways that boost confidence.
Inspired by global hair rituals, Beyoncé infused Cécred with oils, honey, butter, and fermented rice water for nourishment and protection. Raised in her mother's Third Ward salon, Headliners, Beyoncé witnessed the blend of tech-forward formulas with natural elements to maintain healthy hair.
The brand's journey prioritized textured hair needs, backed by extensive testing for all hair types, from straight to coily and color-treated. Cécred's launch also includes a philanthropic investment in the stylist community with the Cécred x BeyGOOD Fund, offering scholarships and business grants to aspiring cosmetologists and salon owners in select cities, including Houston. cecred.com
