“I was working at WestWorld in 2000 when Arizona Bike Week was held there for the first time,” says Lisa Cyr. “I was doing over 200 events a year at WestWorld, but of all the groups that came and went, none captured my heart like the motorcycle community did. They are, collectively, the most fun loving, kind, generous and respectful group of people I’ve ever encountered.”
Today, the Southwest’s largest bike rally—still held at WestWorld of Scottsdale and now celebrating its 27th year—has grown to be the third largest motorcycle rally in the nation. And while most would assume men helm the event since it’s a largely male-dominated industry, it’s two women—Cyr is president of the event, and Kristina Anderson is CEO.
Anderson’s time with Arizona Bike Week didn’t begin as early as Cyr’s, but her passion for it is just as strong.
“Executing the event after dedicating yourself to it for the 51 weeks prior is indescribable. No words can fully capture the feeling and effort that went into preparing for that moment,” she says. “I have a deep appreciation and admiration for the culture, too. It's exhilarating and therapeutic when you successfully navigate through different weather conditions and road terrains.”
Cyr and Anderson have worked all year to ensure this year’s event, which will be held April 3-7, will be even bigger and better than previous years.
There will be bike shows, factory demo rides, stunt shows, after-hour parties, charity rides, music, and more.
“Our vendor village and demo fleet have experienced significant growth,” Anderson says. “We are also incorporating new additions to provide attendees with ample activities, including live bull riding, a used bike corral, and a wider range of bike show options. The event will also feature top local entertainment and a few stunning pieces of artwork crafted by local artists.”
Rock group GODSMACK is the musical headliner on Saturday night.
Cyr shares that while Arizona Bike Week is young by rally standards, there is no shortage of fun and excitement.
“Most of the large motorcycle events have been around for 80-100 years. We’ve got a long way to go before we reach our full potential. Scottsdale provides all the elements needed for a great event. We’ve got perfect weather, unlimited scenic routes to explore, and plenty of lodging, dining, and shopping options.”
