According to the American Society of Plastic Surgeons, 26.2 million surgical and minimally invasive cosmetic and reconstructive procedures were performed in the United States in 2022, and a 19% increase in cosmetic surgery procedures since 2019.
No matter what your thoughts are on plastic surgery, we all can agree that cosmetic treatments that were once best-kept secrets are now accepted and even embraced. Plastic surgery has gone mainstream, and many people—both women and men—are interested in incorporating procedures into their beauty routines.
Dr. Ran Rubenstein had dreams of becoming a doctor to help people—but never considered plastic surgery an outlet for that type of service. "I knew I wanted to go into medicine, but I also had a lifelong interest in art and nature. Growing up, I enjoyed painting and sculpting and was always interested in the world's natural beauty."
Although he enjoyed every rotation throughout medical school, Dr. Ran was especially drawn to otolaryngology, a medical specialty focused on the ears, nose, and throat, for which he became board-certified. As he became more exposed to the subspecialty of plastic surgery, he realized that he had found the perfect practice that would combine his love for art with his acumen for science and medicine. He soon became board-certified in plastic surgery as well.
These two specialties provide a unique combination of medical and anatomical knowledge complemented by artistry and an appreciation for natural beauty, setting Dr. Ran apart from many other specialists. He is now one of the top double board-certified facial plastic surgeons in New York and New Jersey and has recently opened an office in Montvale.
"Plastic surgery fulfills my artistic side," says Dr. Ran. "Each face is something new and different—a unique, fresh palette. I truly enjoy bringing out the inner beauty of my patients."
As an active member of New York Presbyterian Hospital, he spent over 15 years educating future surgeons as an assistant clinical professor. He is also a sought-after national clinical trainer for non-surgical aesthetic treatments. "I take education very seriously," says Dr. Ran, "it's a way I feel I can give back. Our staff is also highly trained. They are knowledgeable about all the procedures and adept at assessing patients. They are a big part of the success of our practice."
Patient education is also an essential aspect of the practice. Patients often cannot articulate what they want, complaining that they look tired or older and assuming that they need a lift or fillers; however, sometimes Dr. Ran needs to direct them to consider the bigger picture—a natural look that comes from beautifully balanced features. Proper symmetry complements the overall face shape and ensures facial features work harmoniously. Patients bring in photos of themselves from the past 20 years, and the staff uses state-of-the-art 3D photography, which morphs to show what they would look like with various treatments.
"We take a holistic approach to understand the patient's wants and needs while respecting their budget. We also reserve the right to decline accepting patients if they have unrealistic expectations."
Dr. Ran offers a vast array of surgical and non-surgical procedures, providing each patient with customized options to meet their unique needs. Their "short list" of services includes rhinoplasty, deep plane face lifts, blepharoplasty, liquid facelifts, jawline and chin fillers, and biostimulants (injecting products that stimulate your own body to produce collagen and volume).
Staying true to his dreams of helping people, Dr. Ran enjoys volunteering with Habitat for Humanity and Face to Face, an organization that helps victims of domestic abuse receive treatment for facial injuries.
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