In the heart of the Twin Cities, lies a hidden gem. Genesis, the Korean automotive brand, has implemented a unique take on luxury. Rooted in the heart of Asian culture, Genesis focuses on a customer-centric approach with hospitality at the forefront, followed by unparalleled design, the finest engineering, materials, and craftsmanship.
During his tenure in the automotive space, Adam Dietz has learned a lot about cars. Now, as General Manager of Genesis of Minneapolis for the Luther Automotive Group, he is proud to stand behind this brand in particular.
“Genesis is focusing solely on providing a different type of vehicle and a different type of experience for luxury brand customers,” says Adam. “When people are looking to buy a luxury car, it’s not a need, it’s a want, and they desire something that has a unique look and design that stands out.”
Every element, he explains, is intentionally designed. For example, all of the components inside the cars are constructed from real materials, such as natural wood dashboards and the finest interior metals.
“Several luxury vehicles have plastic parts now,” he says. “And, if you look at most dashboards today, there are so many buttons which can be very overwhelming. Genesis designs controls that are very simple, logical, and elegant.”
To go along with the luxury look and feel of the brand, the comfort of the ride is also of utmost importance. The seats are constructed from hand-stitched leather and provide impressive posture support.
“They designed a suspension that navigates the imperfections on the road to create a smoother ride, and there is seating that basically adjusts your posture, so you're sitting up straight while being provided with extreme comfort – especially on longer trips,” says Adam.
There is also a Magma Sports Edition coming out, which he states will give any competition a run for its money. There are a multitude of models, including two electric cars. “The best-selling models right now, particularly in this market, are the SUVs - so the GV70 and GV80,” says Adam.
The Genesis brand has been gaining a positive reputation throughout the years. “People often come and say, ‘I saw this vehicle on the road, it looks fantastic, and I just want to see what it is,’” he says. “I drive one myself, and it’s surprising how many people do a double-take at my car, and then want to connect with me to find out more. It's pretty amazing.” Other people who stop into the store know someone else who has a Genesis, and they want one too.
Adam loves taking people for test drives. “We have great selection of V6 and 4-cylinder cars, which both provide a quick response on the paddle to produce an amazing, fun experience. It creates a wow moment and people underestimate what it can do until they get behind the wheel.”
While the vehicles undoubtedly offer a luxurious experience, the same is true for those visiting this dealership. “We focus on that customer hospitality when it comes to service and our guests,” he says. “We also have one of the most unique and state-of-the-art dealerships. It is designed to feel like you’re walking into a luxury hotel.” Instead of desks, guests will find lounges where they can sit comfortably.
Adam says that working for Luther Automotive Group is a real blessing. “I work for an amazing company. They always take care of their customers and employees.”
Working with and watching his experienced and knowledgeable team grow and move through the ranks as he did is also very gratifying. “This type of career can change their lives and their families' lives, and that is most rewarding to me,” he says.
To find the right model for you, contact Adam and his team, or stop into the Genesis of Minneapolis store to take one for a spin. You just might leave with your very own top-of-the-line luxury vehicle.
GenesisOfMinneapolis.com | (612) 500-5864 | 8855 Wayzata Boulevard