Audrey Lé is a second-generation jewelry designer at Willis Fine Jewelry, as well as the creative director and founder of Audrey Lé Jewelry. She blends gratitude for her parents’ legacy with her own bold, creative vision. As she continues her journey at Willis Fine Jewelry in Rockwall, Texas, Audrey also leads her own brand with intention and innovation. Her goal is to preserve the heart of the business while evolving its aesthetic into something more modern and personally refined. With the Audrey Lé in-store boutique set to launch this year, she is expanding her creative footprint while staying deeply rooted in the community that shaped her.
Audrey earned her bachelor's degree from Baylor University before studying jewelry design in California at the Gemological Institute of America. Like many recent graduates, her plans were abruptly halted by the onset of the global COVID‑19 pandemic, and she moved back home to live with her parents while the world paused.
When it became safe to return to work, Audrey began helping out at her family’s fine jewelry store. What was supposed to be a temporary role quickly evolved into something much more meaningful. Though she never expected to stay as long as she did, she found herself thriving in the environment. She learned the ins and outs of the business, worked her way up, and eventually launched her own line under the family brand: the Audrey Lé collection at Willis Fine Jewelry.
A major part of her success has come from her strong connection to the Rockwall community. Audrey enjoys being on the sales floor, engaging with clients, and helping them bring their custom jewelry visions to life. She especially loves when clients come in with lots of ideas and trust her to help refine them into something beautiful and deeply personal. Whether reworking heirloom pieces or designing from scratch, Audrey brings passion and precision to every piece she creates.
Early in her career, she dreamed of growing her brand to the scale of major fashion houses like Prada. But over time, she’s found value in staying grounded in a smaller, more intimate setting—where she can build real relationships with clients and see the direct impact of her work. She now embraces the unique beauty of serving a tight-knit audience with care and authenticity.
Audrey is truly inspiring. She speaks with honesty, optimism, and deep gratitude for the time, effort, and love her family and friends have poured into her journey. Her story is one of legacy, resilience, and the artistry of finding your own voice while honoring where you came from.
Visit https://www.willisfinejewelry.com/ for more information.