For Lindsey Gurk, influence isn’t about aesthetics—it’s about authenticity, community, and rediscovering joy in the journey. Today, millions know her as a humor-filled, relatable creator on Instagram, TikTok, and YouTube, as well as the founder behind the empowering movement, “Get Your Pink Back.” But before her candid reels and “flamboyances” of followers, she was simply a Las Vegas local with a knack for personal style and a blog—The Nomis Niche.
The Vegas Spark: Where Anything Goes
“Ahh, the good ole’ Nomis Niche years!” Lindsey laughs, remembering her 2016 blogging debut. “Nomis was my maiden name (Simon) spelled backwards. I thought it was very creative, but no one knew how to say it—ha!” Her blog was born from a desire to “show how anyone could create an outfit on a budget, whether it was for a 9-5 job or something to wear for date night.”
But more than frugality, Las Vegas itself shaped her early approach. “Las Vegas was a HUGE influence on my fashion choices because I always felt like in a city like Vegas, anything goes! With all the concerts, shows, unique restaurants… getting dressed for these types of things was always so exciting. There was always something going on to get dressed up for.”
Finding Her Voice: “Everything Changed After That”
Her online rise, however, wasn’t a straight line. “When 2020 hit I was pregnant with our second child and rarely left our home. Fashion wasn’t really top of mind at that point, and I started to lose not only my passion for hobbies that once excited me, but also I started to really lose myself altogether.”
She admits, “Truthfully, I was just trying to do what I saw everyone else doing on Instagram, and perfectly stylized photos was never ‘me’ or what I was meant to do.” Around that time, TikTok started gaining momentum, and Lindsey saw her creative spark reignite through short videos and lower expectations of perfection. But as she considered quitting altogether, her husband offered simple wisdom: “I support whatever you want, but you’re having fun with this TikTok thing, right? Why not just do that? Just for fun.” That’s when she made the pivotal decision: “I was going to show up just as I was. I was just going to be myself. Everything changed after that.”
Embracing life’s messy beauty, Lindsey began “openly talking about motherhood; the joys, the struggles, the moments that made me laugh and the ones that made me feel like I was losing my mind.” These unfiltered glimpses, she reflects, were “really cathartic (and I probably shared too much at times—ha!), but I also found a group of people who seemed to understand. When you’re feeling lonely or isolated, a simple ‘I get it’ really goes a long way.”
Eventually, Lindsey returned to her old loves: “making skits, creating songs, and even got into putting together outfits again. My faith grew, I found my voice, and I learned who I was always meant to be. That’s a freeing feeling.”
Authentic Style: Comfort, Confidence, and Balance
Style, for Lindsey, comes from comfort and confidence, not chasing trends. “If I’m ever sharing an outfit, I try to share where I’m wearing it or who I’m going to be with. Because that’s really what it’s all about. What you’re doing IN the clothes.”
She enjoys filming Get Ready With Me sessions, which recall those early days “getting ready with friends.” And when it comes to trends? “I know what I like, I know what works, and I just want to be comfortable… I prefer personal style over what’s ‘in’ at the moment. If you feel good in what you’re wearing… then you’re doing it right.”
Her signature look now mixes “feminine with more masculine pieces,” reflecting a journey toward self-acceptance. “We have a running joke in our family that I tend to dress like a 12-year-old boy at times. But you know what? I like it! It works with my lifestyle.” Where city-Lindsey would “never leave the house without heels and lipstick,” today’s version opts for sneakers but “will forever love a great blush nude lip color.”
Get Your Pink Back: Turning Struggles into Light
The heart of Lindsey’s recent impact is “Get Your Pink Back,” her wellness brand and movement born from personal pain—and flamingos. “Get Your Pink Back started in 2022 when I went on a girls’ trip to meet people I didn’t even know outside of Instagram!” At the time, she was “spiraling into a really dark time in my life but was too scared to admit it.” On that trip, a new friend shared a story about flamingos: “both male and female can actually lose their pink coloring while raising their chicks because so much of their food and energy goes to their little ones. But eventually, they get it back.”
“We both started crying and saying, ‘I want to get my pink back!’ I felt so much hope that if God made these creatures put on display how I was feeling in that moment, then surely one day I would get my pink back, just like the flamingos.” When she shared the story online, the support flooded in. “People started making comments that they wanted this message on a T-shirt! Many women showed up to help make this happen, and I’m forever grateful for all the encouragement.”
To Lindsey, Get Your Pink Back means “all the bright and beautiful things that can come from struggle and selflessness. How light shines through the darkness and that hope is never lost.” Above all, it’s about “the importance of community as well. Flamingos have flocks, or ‘flamboyances,’ and it’s important for us to have them too.”
Her hope? That her pieces remind others that “even if you feel pale pink right now, whether it’s because of postpartum depression, anxiety, grief, etc. that hope is never lost, and you WILL get your pink back. They’re also designed to be conversation starters. If someone asks what your sweatshirt says, you can share the story. Because like I said a simple ‘I get it’ can go a long way to someone who’s struggling. And I believe being there for one another is the best approach to style there is.”
Finding Your Flock
For Lindsey Gurk, true style isn’t about labels or keeping up: it’s about finding balance, embracing who you are, and empowering others on the journey. As she says, “It’s all about finding balance in what works for your life and what you feel comfortable in.”
And as she moves from Las Vegas originals to national stages, Lindsey hasn’t forgotten her roots or her community. “Just want to give a special shout out to Henderson City Lifestyle Publisher, THE Crissie Bown, who I’m honored to say has been part of my ‘flock’ for many years now. Thank you for always supporting and encouraging me, my friend!”
With heart, humor, and plenty of pink, Lindsey keeps inspiring her flamboyance—one story, and one beautiful, unfiltered moment, at a time.
(Pull Quote 1)
“I was going to show up just as I was. I was just going to be myself. Everything changed after that—sharing the real moments, joys and struggles, is what helped me find my voice and connect with others.”
(Pull Quote 2)
“To me, Get Your Pink Back means all the bright and beautiful things that can come from struggle and selflessness. How light shines through the darkness and that hope is never lost... Flamingos have flocks, or ‘flamboyances,’ and it’s important for us to have them too.”
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Style Tips
Ready to elevate your look? Lindsey shares her top three style secrets for feeling confident every day:
- Switch Up One Piece: “If you feel stuck in a leggings rut, try swapping them for overalls or cargo pants—they’re comfy and practical for mom life (trust me, easier when you’re bending down to peel a LEGO out of your toe).”
- Build on Your Faves: “Pick three pieces you love that fit your lifestyle and make you feel great. For me, it’s a graphic tee, army green cargo pants, and adidas sneakers. Search Pinterest for outfit ideas with your favorites.”
- Find Your Outfit Recipe: “Have a go-to combo. Mine is a tee, midi skirt, and a denim or leather jacket—easy to mix, match, and style in a snap!”