Brace Helgeson helped build a juggernaut: Minnesota’s leading home seller since 2015, and Eden Prairie’s number one home-selling team since 1995. Even though the company name has recently changed from Helgeson/Platzke to Platzke Real Estate Group after forty-three years of selling homes, he’s re-focusing on what he loves best, selling homes.
“Our finely tuned marketing systems, which often sell homes before we can even list them. Our strong affiliations with Zillow and Homes.com, which almost invariably put our listings in front of buyers first. I am very proud of the agency I spent forty-three years of my career shaping, which now sells over five hundred homes each year,” said Brace.
“So now that I’ve stepped aside from managing our team of agents, I’m more excited for the future than ever before. I’m once again free to give my clients one hundred percent of my attention.
“I’m not just leveraging the full power of a marketing system I spent forty-three years helping to perfect. I’m also backed by my own team of great Realtors – a team within a team, as it were. Brie Dusek, a ten-year veteran of the business, does a beautiful job with my buyers, as does Ben Luedtke, who is the son of one of my best friends, and has all the makings of a future superstar. I cannot overstate the level of confidence I feel knowing that Emily Stertz, another seasoned pro, is here to make every transaction go along seamlessly as my primary assistant.
“This newly formed team within a team is even more reason why I can now apply all my years of experience for my client’s greatest benefit. I’m completely available to my clients. After so many years in the business, I’ve pretty much seen it all before. I can conduct their entire transaction without requesting much more than their signature and a house key. For them, it’s like hitting the ‘easy button.’ Most importantly, I can reliably sell their home for a higher price than most of my competition, regardless of market conditions as long as my seller is willing to trust my process.
“A huge part of that comes from knowing how to present a home to the market. I can’t help but see opportunities to increase salability that other agents may overlook or simply lack the ability to capitalize on. Years ago, I was inspired to create the ‘Smart Money Formula.’ It determines exactly which home improvements will on average represent a twenty to thirty percent return on investment at the closing table. By the time I’ve completed my first walkthrough, I’ve already come up with a list of updates that will definitely net my seller their greatest profit. A critical piece to my Smart Money Formula we have developed is our great team of contractors (‘our team’s personal Angie's List,’ as I refer to it).
“I just recently represented a seller whose house is in Bearpath, which had grown a bit outdated since its construction twenty-five years ago. I advised against listing it as-is, which he initially did, only to discover that no one wanted it. He would become a sworn believer in the Smart Money Formula after finally applying it to his home, which sold in multiple offers for $1,325,000 just four days after it relisted!
“Those kinds of wins fill me with enthusiasm and confidence! You see the goal is to inspire ‘positivity’ not ‘negativity’ because you never get a second chance at a first impression! Strong positive feedback in the early showings is your best indicator to a successful outcome, which translates to a higher sale price in the shortest amount of time for my sellers. Again, I want to reiterate, my sellers are never asked to do anything more by committing to my Smart Money Formula! Just hit the ‘easy button!’”
For more details contact: BHelgeson@cbburnet.com | (612) 310-4300 | BraceHelgeson.com