Founder and Managing Partner of Bridger Law Group, Gerardo Briceno’s commitment to personal injury law began long before law school. As a high school senior, he started working at a law firm, where he quickly discovered a passion for advocating for people facing life-altering circumstances.
While completing his undergraduate studies, Gerardo worked full-time at the firm, rising from legal assistant to paralegal and gaining firsthand exposure to how injury cases affect real families. He later earned his Juris Doctor from Gonzaga University School of Law, equipped with both legal expertise and practical experience.
Today, Gerardo focuses his practice on representing individuals and families harmed by negligence, including cases involving car accidents, trucking collisions, premises liability, and wrongful death. He understands that personal injury clients are often navigating physical recovery, emotional trauma, and financial instability all at once. “Many of our clients are dealing with medical bills, lost income, and uncertainty about the future,” Gerardo says. “The last thing they should have to do is fight an insurance company by themselves.”
Gerardo is especially driven by the power imbalance in personal injury cases. “Insurance companies have teams of lawyers whose job is to minimize payouts,” he explains. “When someone is injured or has lost a loved one, it’s just one family standing up to that system. Our role is to even that scale.”
To Gerardo, compensation in a personal injury case represents accountability. “A lawsuit is often the only tool available to hold negligent parties responsible,” he says. “Assigning a dollar value is not about greed. It’s about recognizing the harm done and giving families a path forward.”
In 2013, Gerardo founded Bridger Law Group to build a practice centered on empathy, transparency, and results. His background as a business owner in industries like nightlife, restaurants, real estate, and construction gives him a strategic advantage in injury cases, particularly when dealing with corporate defendants, liability issues, and complex insurance structures.
Bridger Law Group operates on five core values: innovation, integrity, education, client service, and teamwork. The firm leverages modern technology to streamline personal injury cases and improve communication. “Our systems are fully digital,” Gerardo says. “That allows us to move cases efficiently and stay responsive to our clients, no matter where we are.”
Integrity guides every case decision. “We don’t make promises we can’t keep,” Gerardo says. “If we can’t genuinely add value or achieve a meaningful result, we’re upfront about that.” Education is equally important. Clients are kept informed at every stage, while the firm stays current with evolving personal injury laws and insurance practices.
Transparency is a defining feature of the client experience at Bridger Law Group. Clients receive regular updates and clear explanations, so they always understand their rights, options, and case progress.
Beyond litigation, the firm remains deeply connected to the Metro Atlanta community, participating in community service projects that reflect its commitment to helping people beyond the courtroom.
Outside the office, Gerardo enjoys traveling, staying engaged in his community, and spending time with his wife, their dog Brady, and their newborn son. Gerardo remains focused on expanding Bridger Law Group’s reach, ensuring more injured individuals and families have strong, compassionate advocates when they need it most.
Visit BridgerLaw.com to book a free consultation and learn more.