It’s pretty evident that Jaime Fruen has a lot of pride and passion in her business, Pure Skin Aesthetics. She and business partner Jen Johannes opened the doors in May 2022, bringing their trusted team with them after years at Clinical Skin in Apple Valley. It was a bit of a leap of faith at the time, but since then, the location has become a destination for corrective skin care in the South Metro area.
“I love what I do,” Jaime says. “Of course, it’s a lot of work. But I love the freedom that comes from being a business owner, especially in a business that helps people feel free about the skin that they are in. We can do fun things with our patients. And, we have the flexibility to bring in new products and new technology.”
That freedom has allowed Pure Skin Aesthetics to grow quickly, offering a wide range of services including skin and laser treatments, permanent makeup and beauty treatments, injectables, laser tattoo removal, and massage therapy.
A Comprehensive Approach to Skin
Jaime’s background is layered with training and hands-on experience. She graduated from Sister Rosalind School of Massage in 2008 and later earned certifications through the National Laser Institute, Louise Walsh International, and a 200-hour permanent makeup apprenticeship program. Today, she is a Licensed Massage Therapist, Licensed Permanent Makeup Artist, Certified Laser Technician, and Certified Plasma Pen Technician.
Her favorite treatments include Powder Brows, Laser Tattoo Removal, and Tixel Skin Resurfacing.
“We do corrective skin care,” she explains. “It’s a bit more aggressive than your basic spa treatments. In our practice, we’re using lasers and medical-grade equipment. We can help with just about anything that is bothering you with your skin.”
Often, clients walk in unsure of the exact treatment they need. What they do know is that something feels off. “People don’t always know what treatment they need,” Jaime says. “They just know there’s something they want to improve.”
That is where consultation becomes the foundation.
Starting with Conversation
Every appointment begins with a thoughtful conversation. The team asks what brought the client in, what concerns they have, what they have tried before, and what they hope to achieve. Budget and downtime are discussed openly.
“We want to chat about their goals,” Jaime says. “We want to help them understand what’s going to work and how it aligns with what they’re looking for.”
Pure Skin Aesthetics also works with Medical Director Dr. Crosby, who owns a clinic in St. Louis Park and supports select advanced treatments. In Minnesota, medical spas are required to have a designated medical director who is a licensed physician or, in some cases, an independent nurse practitioner.
That said, the overall approach to client care is simple and consistent. Results matter more than trends.
“We always talk about how we are based on results and not trends,” Jaime shares. “We’re not just selling a treatment for the sake of selling a treatment. That doesn’t feel good, and we don’t want to build our business that way. We don’t want to do something that isn’t going to get you the results you’re looking for.”
Tixel Treatment Has Become a Client Favorite
Lately, one treatment has been drawing in more and more clients. Tixel has quickly become a client favorite.
Tixel is a non-invasive skin resurfacing treatment that uses targeted heat rather than radiation, lasers, or needles. It can treat all skin types and is used for tightening, improving texture, and softening fine lines.
Clients appreciate the visible changes without the intensity often associated with more invasive procedures.
Restoring More than Skin
Skin concerns are rarely just skin deep. Acne scars, uneven texture, sun damage, and pigmentation can quietly chip away at how someone sees themselves. A survey not long ago found that 41% of young people affected by skin issues have stopped taking selfies because of their skin. And chances are, this feeling does not stop with teenagers. And it’s not just affecting selfies, either.
Many adults carry similar frustrations. Old acne scars, redness that never seems to fade, or changes that come with age can lead people to pull back socially, avoid photos, or rely heavily on makeup. Over time, that hesitation becomes a habit.
At Pure Skin Aesthetics, treatments such as Tixel resurfacing and laser services are often used to address acne scarring and textural concerns. But Jaime is quick to point out that the goal is not perfection.
“It’s about helping people feel like themselves again,” she says. “When someone looks in the mirror and feels comfortable in their own skin, that changes how they show up everywhere else.”
Confidence Goes Far Beyond What You See in the Mirror
So, what does Jaime love most about her work? Her answer came easily.
“I love that we get to make people feel confident and beautiful. They can run out of the house without makeup and feel good about themselves.”
There is also something deeply rewarding about helping someone who has struggled with a long-standing concern.
“I love helping patients who have been battling something with no results, and then all of a sudden, we help them get results.”
Outside of the clinic, Jaime enjoys traveling, cheering on the Minnesota Wild, and spending time with her family and their four dogs, Parker, Rick Grimes, Seven, and Athena.
At its heart, Pure Skin Aesthetics is about more than procedures. It is about listening carefully, recommending thoughtfully, and building trust over time. For Jaime and her team, confidence begins with care, and care begins with conversation.