For locals, exploring often means finding the heart of our community in the places we gather, hiking in Red Rock Canyon, or taking a jaunt to Lake Mead. As we look toward the future of the Valley, a new hometown experience that is worth exploring—one that promises to bridge the gap between professional sports and the local lifestyle we value. The arrival of the A’s represents a unique discovery guide for Southern Nevada, focusing on community roots and a social atmosphere that feels like home.
Exploring A Ballpark Built for Locals
While the new stadium will undoubtedly be a landmark on the Strip, the design philosophy goes far beyond the aesthetic of a tourist attraction. For Catherine Aker, Senior Vice President of Communications and Marketing, the priority is how the park serves the people who live here year-round.
"When people see the renderings, they first notice the design, but what is just as important is how the ballpark will feel," Catherine explains. "We want it to reflect Las Vegas in an authentic way. That means creating spaces that are social, energetic, and connected to the lifestyle people here already enjoy, from premium hospitality to local food, art, music, and community-driven programming."
To help fans truly visualize this future, the A’s debuted the Ballpark Experience Center at UnCommons. At the heart of this space is the Immersive Cube™, a 270° wrap-around digital environment that allows visitors to tangibly step inside the vision for the Las Vegas ballpark before it is even built. Within this 3,500-cubic-foot storytelling space, 26.5 million pixels bring the stadium to life, turning walls, floors, and ceilings into a seamless canvas of motion. It offers a way to explore the future firsthand, allowing guests to walk through the new development and see how it links to the city in vivid 3D.
The exploration continues with a full architectural model of the future ballpark to provide a realistic preview of seating and fan zones.
The Player’s Guide
As the team prepares for its transition, players like outfielder Brent Rooker are already discovering a genuine connection with the local community. When viewing the models of his future workplace, Brent notes, "The stadium looks beautiful and as state-of-the-art as it can get."
Fans can experience that atmosphere today at the Ballpark Experience Center through interactive exhibits like the Batter’s Box, where tapping a bat on a plate activates historic reels. Visitors can also explore a "Batter Up" wall featuring 48 custom bats representing the ballpark's hospitality suites, or take interactive suite tours where they control their own view without needing a VR headset.
"It’s easy to imagine it becoming one of the best places in the league to play," Brent says. "We can’t wait to develop a fan base and sell it out night after night." This local excitement is already tangible; as Brent shares, "We’ve been to a couple Knights games, and it’s been really cool to see how much people love their local teams and how excited everyone is for us to add another team to the community."
Investing in the Next Generation
A true hometown team is defined by its commitment to the community long before the first pitch is thrown. The A’s have already begun exploring ways to support the families and young athletes who call the Valley home.
"Community impact has to start long before Opening Day, and that work is already underway," says Catherine. This engagement is already happening through festivals, school outreach, and youth programs across Southern Nevada. For families, this means they are getting more than just a new stadium to visit; it means a new partner in the community.
The Experience Center brings this partnership to life for the next generation of fans. Young visitors can enjoy fun photo opportunities with a 6-foot-5-inch giant bobblehead or interact with a digital vending machine that dispenses custom A’s baseballs. This spirit of discovery is powered by Advent’s XMS system, which enables adaptive, audience-driven storytelling. Families can even use the technology to chart their future trips to the ballpark, plotting average travel times by road and air.
Discovering a Shared Future
The A’s clubhouse itself reflects a culture that many Vegas locals will find familiar—a group of people who genuinely enjoy working together. Brent describes the vibe as "a bunch of guys who really like each other and enjoy being around each other," noting that their "fun style of play reflects that."
As the team and the city grow closer, the opportunity to explore this new relationship will only expand. At the Experience Center, fans can leave their own mark by signing a display wall featuring over 300 A's baseball cards, serving as an homage to their visit. By effortlessly jumping between the past—like the 1989 World Series win—and the future of the Las Vegas era, the A’s are ensuring that every visitor feels seen and engaged in the team’s next chapter.
"We want families to feel connected to this team from the very beginning," Catherine emphasizes. As we look toward the future, the Valley isn't just gaining a professional baseball team; it is gaining a new way for neighbors to connect, play, and explore the best new ways to engage together as a community.
The Valley isn't just gaining a professional baseball team; it is gaining a new way to explore.
The goal is for fans to explore a space that feels like a true community destination rather than just a sports venue, designed specifically to celebrate the local Southern Nevada spirit.