These days, insurance is rarely thought of as inspiring. And yet, in the heart of Old Covington, the Fussell family has built an agency that feels less like a company and more like a community.
Fussell Group Insurance Advisors was founded in 2012 with just five agents. Today, it has grown to more than a hundred advisors across the Northshore and New Orleans. What began as a modest venture has matured into something sacred, almost ministerial.
“We want to protect health, wealth, and assets,” says founder Tyler Fussell. “But above all, we want our community to see God in us.”
That mission is rooted in family and faith. Tyler’s grandfather, Baxter Pond, was the minister who founded First Baptist Covington in the 1950s. That ethic of service and compassion now informs every client interaction and written policy.
For Tyler, insurance is never only about contracts. Her mornings begin at three a.m. in prayer and planning.
“Do the right thing,” she says, “and it comes back tenfold.” Faith isn't merely a slogan for her; it’s the foundation.
The family’s next generation has stepped into the story. Caroline Fussell Badon, who grew up answering phones in the office at seventeen, studied Mass Communications before returning to help guide the agency’s future.
Today, she integral to what makes this company so particularly noteworthy. Caroline oversees marketing, bringing the Fussell name onto podcasts, social media, billboards, and into national conferences. At one recent gathering in Nashville, colleagues from across the country recognized her on sight—evidence that the agency’s reach extends far beyond the parish lines.
Yet growth at The Fussell Group isn’t measured in numbers. It’s measured in lives cared for, in worry lifted from clients’ shoulders. Many who come through the door feel overwhelmed by Medicare choices, by health-care costs, by fine print that seems impossible to decipher. But they leave with clarity, sometimes with tears of gratitude, and often with hugs for their agents. Caroline describes it in four words: “We steal their worry.”
Inside the agency’s walls, the atmosphere is equally distinct. It’s not corporate, like you’d expect. It’s unapologetically communal. Lunches are shared around long tables. Birthdays are celebrated. Grief is borne together.
The office manager, Sheila Wynn, was widowed recently. “This place gave me a home,” she says. Agent Tracey Mury, after losing her stepson, remembered that every single colleague showed up at the wake.
The Fussell Group invests in events that strengthen its extended family of agents. Their annual kickoff is staged with the energy of a live broadcast. The Medicare Mastermind, another gathering, blends professional training with leadership development and camaraderie.
To Tyler, these are opportunities to raise up agents and equip them to succeed. To show them that “Our agents are family,” as she says.
By 2027, The Fussell Group hopes to insure 100,000 lives. Ambitious, yes. But even though the path is steep, especially as the insurance industry weathers change, Tyler speaks of obstacles with the steady calm of a veteran who knows the industry intimately. “With change comes opportunity."
This fall, as open enrollment begins, the Fussell mission is clear: to make the complicated simple. To safeguard legacies. And to remind us that insurance, when handled with care, is service.
On the Northshore, where family ties run deep and legacy matters, The Fussell Group has become the gold standard of insurance serving Louisiana. And for the thousands who trust them with what matters most, that is the rarest and most important kind of assurance.
To find the right coverage, reach out to Fussell Group Insurance Advisors today (at no cost to you and with no obligation to enroll). Call (985) 531-1241 or email info@fgiala.com.
For Tyler Fussell, faith is not a slogan; it’s the foundation.