On any given day, Emily and Dani Mitchell might be found walking through a homeowner’s living room with sample windows in hand, talking through grid patterns, glass options, and curb appeal. But the conversation rarely stays strictly about windows. More often, it drifts toward family, pets, grandchildren, or travel plans, small details that transform a sales appointment into something closer to a conversation between neighbors.
That approach is intentional.
As co-owners of Paragon Window Company, a Rockwall-based business they launched together in 2025, Emily and Dani are determined to do things a little differently in an industry that has long been dominated by men.
“We’re just nice to people,” Emily says with a laugh. “I don’t mean that in a conceited way. I genuinely care about what’s going on in their lives.”
That simple philosophy, treating clients like people rather than transactions, has quickly become the foundation of their company.
Before founding Paragon Window Company, Emily and Dani both worked in the construction industry. Emily worked in design consulting and construction sales, while Dani worked for more than a decade as a property adjuster, climbing roofs and inspecting homes after storms.
However, their motivation for making the shift from employee to employer was different.
For Emily, what started as helping homeowners choose finishes and materials on remodeling projects quickly evolved into a passion for working directly with homeowners to improve their spaces.
“I loved going into people’s homes and helping them envision what their house could look like,” she explains. “You build this little relationship with them.”
But after years in the male-dominated industry, she began to feel uncomfortable representing companies that didn’t always deliver the level of service she believed homeowners deserved.
Meanwhile, for Dani, the fact that people doubted her ability motivated her.
“As an adjuster, there were houses I’d pull up to, and people would say, ‘You’re going to get on the roof?’” Dani recalls. “I’d say, ‘I sure am—watch me.’ I’ve always enjoyed someone alluding that I can’t do something and proving them wrong.”
When the pair decided to create their own path, windows were the perfect starting point to combine their shared knowledge.
Also, unlike many construction trades, the window business doesn’t require warehouses full of inventory. By working directly with manufacturers and certified installers, they could focus their energy on helping homeowners understand their options and guiding them through the process.
Instead of seeing their gender as a disadvantage, the two believe it often becomes an unexpected strength.
When Emily sits down across the kitchen table from a homeowner explaining window performance or energy efficiency, the reaction is often surprise, followed by trust. In many cases, homeowners appreciate the attention to detail and relationship-focused approach they bring to the process.
“We hear it all the time: ‘I’m so glad it’s a woman. They’ll catch the little details,’” Dani adds.
On installation day, Dani oversees the installers and jobsite logistics, while Emily focuses on the homeowner experience, documenting the transformation, and making sure the customer is happy with the results.
“We want to be someone different in this industry,” Emily says. “Not just somebody trying to sell you something. We’re here to make sure it’s done right and guide you every step of the way.”
“We’re not here just to take your money,” Dani adds. “We want to actually help you. There is a need for a small business window company in DFW that actually pays attention to the details, and we want to be it.”
In a field where homeowners often feel overwhelmed by technical jargon and high-pressure sales tactics, that promise, and the perspective two women bring to the business, may be exactly what sets Paragon apart.
To learn more, visit https://paragonwindowcompany.com.