Kevin Clayson published his book, Flip The Gratitude Switch, nearly ten years ago in 2016. The ultimate guide on creating true happiness in your life, Flip The Gratitude Switch teaches you how to find, cultivate, and activate gratitude, regardless of your life circumstances. Kevin says “Gratitude is easy when life is good. But what about when the deck is stacked against you? That’s where flipping the gratitude switch comes in. It’s like walking into a dark room—you’ll stumble until you flip the switch. Gratitude doesn’t change the room, but it lets you see and navigate it.” We can’t control what happens to us, but we can choose how to respond. Flip The Gratitude Switch teaches how to be grateful inside frustration, using what Kevin calls tactical gratitude. “It can literally change your brain and physiology, shifting difficulties into fuel for happiness and progress.” With Flip The Gratitude Switch, gratitude becomes something you do, instead of something you feel, changing the trajectory of your life one small and simple decision at a time.
Kevin grew up in the San Francisco Bay Area and now lives in Orem. He started his career as a mortgage loan officer, and now owns a real estate investment firm. He never anticipated being an entrepreneur. “I thought I’d be a teacher because I love to teach and speak. And I am a teacher, just in a different way—through books, talks, podcasts, and content.” He discovered the power of gratitude during a time when he felt overwhelmed and unfulfilled. “I’ve learned there’s neuroscience, decades of research, and incredible stories—even from the Holocaust—of people using tactical gratitude to illuminate the path forward.”
When Kevin goes through the FLIP formula with an audience, he uses stubbing your toe as an example, because “it hurts, it’s universal, and it shows how frustration spirals.” They Find the frustration (stubbing your toe), Look for what’s awesome, Install gratitude, and Power up with gratifuel. At first, it’s silent when Kevin asks what could be awesome about stubbing your toe. Then more and more hands go up, and the energy in the room shifts. “I tell them, we just did a brain experiment. Flipping the gratitude switch is offering your brain pinpointed suggestions at key moments that change thought processes and outcomes. We’re slowing down the 'brain train' and switching it onto a new track. You can literally feel the shift in the room. That’s my favorite moment when I speak.”
To celebrate 10 years of Flip The Gratitude Switch, Kevin is giving away 10,000 digital copies, audiobooks and courses, because he wants people to discover an idea that could change something they’re going through in the exact moment they need it. When writing Flip The Gratitude Switch, Kevin knew he wanted readers to engage however they want. “Nobody reads a book cover to cover—what matters is one big idea that changes them.”
To receive your free copy, go to _______. Begin rewriting your story, guaranteeing it will have a happy ending with the simple 4-step FLIP formula. “All it takes is one FLIP... that single moment when you decide that you want to stop thinking about the life you should be living and actually start living it!” Flip the gratitude switch with the definitive gratitude how-to guide!
"It’s like walking into a dark room—you’ll stumble until you flip the switch. Gratitude doesn’t change the room, but it lets you see and navigate it."
"It can literally change your brain and physiology, shifting difficulties into fuel for happiness and progress.”