We all need heroes in our lives. And heroes can be found anywhere in America these days. Whether they’re first responders heading toward an emergency, or entrepreneurs providing necessary services to the people that live in our shared urban glory, we count on such citizens to help out and make things right.
Such heroes do the work of making our days better by bringing their expertise directly into our lives. In the case of Michael Torres Franco and Home Clean Heroes of High Desert, heroes are just a click away.
Torres Franco is the man behind this Albuquerque business dedicated to making the lives and homes of city residents better and cleaner. The company’s ‘Heroes First’ initiative guarantees that first responders are recognized and rewarded for their valiant efforts as well.
Torres Franco told us the story of Home Clean Heroes of High Desert, recounting his own history as he looked forward to helping others.
“After 20 years in the Air Force, I decided to retire. As I was making that transition, I met a business coach. He asked if anyone was interested in opening a business.”
The teacher then offered specific instruction in that area, Torres Franco recalls. “I was the only one who took him up on the offer. He did some testing with me and my husband, Ricardo. We learned a lot about ourselves. We also learned what might be a good fit for us. After discussing many different business models, we decided on starting a cleaning company.”
Torres Franco offers residential and small business cleaning services. He understands that there is no shortage of such businesses in the Albuquerque area. But he’s sure that Home Clean Heroes of High Desert is different, and makes that difference clear in the work they do, as well as in the heroic enterprises that they help support.
“We had been consumers of similar services, but we had walked away disappointed. We were sure we could do better; military-style clean is a whole different order of clean, in my opinion. Ricardo and I both agreed that we could do a great job at this while helping our community. We’re in the middle of our first year, and we are excited to know that our customers feel the same way we do.
Torres Franco maintains that the success they’ve seen so far is based on their business model. They don’t pay staff via commission. Besides maintaining an attitude of excellence in the services they provide, the company pays a respectable hourly wage, provides benefits like 24/7 telehealth services, and makes use of company vehicles to ensure their workers are safe and can work efficiently in homes throughout Albuquerque.
The most important aspect of this unique business model, however, may be Home Clean Heroes’ work with first responders. Supporting such heroes is the goal of the company’s “Heroes First” involvement.
Torres Franco told us that this aspect of their small business works wonders. “‘Heroes First’ is a national organization; we’re one of their partners. Our focus is called the ‘First Responders Children's Foundation’. That’s in conjunction with the ‘Heroes First Initiative’; they’ve been around for about 20 years, and I’ve known about them since I was in the Air Force. Their mission is to support the children and families of first responders, of heroes. They support families who’ve experienced the catastrophic loss of a first responder. They also provide scholarships and financial assistance for the children of those heroes. What’s really cool is that they provide mental health services for first responders and their families, too. Services like those are very easy for me and Ricardo to get behind. For instance, money from each cleaning mission we engage goes to support the program; our customers can also opt in, and they can contribute too. Many do just that. I just love that we’re able to work with our community on this essential service.”
Getting in touch with these hometown Home Clean Heroes of High Desert — and helping first responders and their families all over New Mexico while getting superlative cleaning services — is as easy as pointing your browser to homecleanheroes.com. There, you’ll find a licensed and bonded cleaning company with a difference, as well as a heart beating for all the people who work day and night to help us build a better city. We count on such heroes every day, and you can count on Home Clean Heroes to honor that heroic ideal.
Business Phone (Call/Text): 505.831.8636 Website: www.homecleanheroes.com/highdesert
General Inquiries: highdesert@homecleanheroes.com
Military-style clean is a whole different order of clean.