If you spend just a few minutes with Joseph Reid, it’s clear his world isn’t organized around spreadsheets or charts — it’s organized around people. One afternoon, he and his wife might be helping a new family celebrate the arrival of a newborn by participating in a church meal train. Another day, they are adopting a family in need for the United Way Christmas Bureau. And sometimes, when it makes sense for his clients, he’s quietly guiding clients toward donor-advised funds, a tool that can turn generosity into a lasting family legacy. It’s in these moments both big and small that Joseph’s belief becomes clear: wealth is not just measured by what you accumulate, but by how you use it to lift others.
“Our time and our treasures are not really our own but borrowed blessings,” Joseph says. “Living generously is how we connect to a higher purpose. My wife and I want our kids to see that generosity isn’t something you do once in a while, it’s a way of life.”
That philosophy carries over into his role at Link Wealth Strategies, where Joseph helps families and individuals throughout Topeka shape financial plans that reflect not just their goals, but their values. He makes it a point during new client conversations to ask about current or future giving. While many people expect to discuss retirement or investments, giving is often overlooked. “Sometimes clients don’t think they’ll ever be able to give meaningfully,” Joseph explains. “But once we start the conversation, they realize generosity can look different for everyone and with the right tools, their giving can make a bigger impact than they ever imagined.”
Those tools are where Joseph and the Link Wealth Strategies team shine. Unlike firms that focus only on investment performance, Link works hand-in-hand with trusted tax professionals, in fact they share an office building with two. This collaborative approach ensures that financial and tax strategies are aligned which often means a client’s generosity can be both heartfelt and highly effective. “It’s not just about a tax deduction,” Joseph emphasizes. “It’s about structuring giving in a way that amplifies every dollar, making the impact even greater for the client while helping our community.”
The firm’s holistic philosophy is one reason Link Wealth Strategies stands out in Topeka’s crowded financial landscape. By considering the whole picture, retirement planning, wealth transfer, philanthropy, and tax strategy Joseph and his colleagues help clients feel confident that their resources are working in harmony. It’s a process that goes beyond dollars and cents to touch on legacy, purpose, and values.
Clients often find that these conversations spark something deeper. Giving becomes more than an afterthought; it becomes a defining part of their financial plan. For some, that means creating a donor-advised fund or making charitable gifts in a tax-intelligent way. For others, it means showing the next generation what it looks like to live generously. “Legacy isn’t just about what you leave behind,” Joseph says. “It’s about the example you set along the way.”
What makes Joseph’s approach unique is not only his experience, but his heart. He listens closely to what matters most to his clients and helps them find practical ways to align those priorities with their financial strategies. “Money is important,” he says, “but it’s not the ultimate goal. The ultimate goal is using what you have to make life better for those around you.”
In the end, Joseph Reid and the team at Link Wealth Strategies are reminding families across Topeka that wealth transcends money. When paired with generosity and thoughtful planning, it becomes a powerful tool, one that shapes legacies, strengthens communities, and connects us all to something greater.
Securities offered through Cetera Wealth Services LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity.