A Sweet Beginning
There are certain flavors you never forget. For Rinda Norberg, it was a lemon bundtlet tasted during a visit to her sister in Houston, Texas. One bite was all it took. Even after returning home, that cake lingered in her thoughts, quietly planting the seed for what would become a joyful chapter of entrepreneurship. Today, she is the owner of Nothing Bundt Cakes in Maple Grove, where every cake feels like a celebration and every guest is welcomed like family.
Rinda’s journey into bakery ownership was not something she planned from childhood, even though baking was always part of her life. She grew up on a farm in South Dakota, where her mother was constantly cooking or baking for family, friends, and neighbors. Her mom made birthday cakes, wedding cakes, and special desserts for people throughout their community, and Rinda loved being part of those moments. She never imagined she would one day open her own bakery, but she did know that desserts had a way of bringing people together, and that feeling stayed with her.
Finding the Right Fit
Before Maple Grove, Rinda opened her first Nothing Bundt Cakes location in Fargo, North Dakota, alongside her business partner, Jenna Larson. She was drawn to the clarity of the concept. One product, made with care and done exceptionally well. Bundt cakes finished with a signature butter cream cheese frosting that elevates every flavor. “It just seemed like the right fit for me,” Rinda said. The brand felt refreshing from the very beginning. There was no single defining moment, just a series of small signs that kept pointing her in the same direction, gently reassuring her that this was the right step to take.
When Rinda and her family moved back to Maple Grove a little over four years ago, the opportunity aligned perfectly. The Maple Grove Nothing Bundt Cakes bakery was for sale and purchasing it allowed her to return to daily bakery life while settling into a community she already loved. She had lived in Maple Grove before and always wanted to move back to be closer to family. “We just love it here,” Rinda shared. “There are so many fun things to do.”
A Bakery with Heart
Running the bakery has been a rewarding surprise. While it is certainly a lot of work, Rinda says what stands out most is how much fun it is. The bakery operates like a close-knit family, built on communication, mutual respect, and shared pride in the work. “We are definitely a little family at the bakery and care so much about each other,” she said. Rinda makes it a priority that every team member knows how important they are, believing success only happens when everyone works together.
One of the most meaningful parts of ownership for Rinda is watching her employees grow. Many are young and experiencing their first job. Seeing their confidence build and knowing she played a role in that growth is deeply rewarding.
Inside the bakery, the product speaks for itself. Nothing Bundt Cakes does not try to be everything. It does one thing and does it beautifully. From classic flavors to seasonal favorites, each cake is baked with care and consistency. Rinda’s personal favorite remains the lemon cake, the very flavor that started it all, with white chocolate raspberry close behind. Peppermint chocolate makes a festive return each holiday season, and pop up flavors appear throughout the year, offering guests something new to discover.
Beyond the Bakery Walls
One of the biggest lessons she learned early on was that owning a business is not just about being inside its four walls. While she once felt she needed to be present from open to close every day, she now understands the importance of being active in the community. Networking, learning from other business owners, and giving back are just as essential as time spent in the bakery.
That commitment has not gone unnoticed. In her first year of ownership, Nothing Bundt Cakes in Maple Grove was named Main Street Business of the Year by the I-94 Chamber of Commerce. She also received the L.O.V.E. Award for the Midwest region, an internal recognition honoring franchise owners who embody the brand’s mission. “I was so surprised and honored to receive both of these awards,” Rinda said.
Giving back is woven into the bakery’s culture. Rinda and her team proudly partner with organizations like C.R.O.S.S. Services and local Rotary programs, including supporting bed deliveries for families in need. She hopes those partnerships continue to grow, strengthening the connection between the bakery and the community it serves.
At its heart, Nothing Bundt Cakes in Maple Grove is about more than dessert. It is about moments, milestones, and the simple joy of sharing something sweet.
www.nothingbundtcakes.com | 763.650.3877
We are definitely a little family at the bakery. Watching our team grow, gain confidence, and take pride in their work has been one of the most meaningful parts of ownership and a reminder that great businesses are built by people first.