When Sarah Neisen talks about “organizing chaos,” her words instantly click with small business owners. It’s not just a catchy phrase. It’s her calling. As the founder of Neisen Consulting, Sarah has built a thriving business dedicated to helping entrepreneurs get back something they often lose in the hustle of running a company: time.
Before launching Neisen Consulting, Sarah worked in banking. When her role began to shift into something she didn’t love, she made a bold move. She created the job she actually wanted. “I realized that instead of doing something that didn’t fit me anymore, I could use my organizational and administrative background to help other business owners focus on what they do best,” she says.
That spark quickly turned into a full-fledged operation. In just over a year, Neisen Consulting has grown from a one-person venture into a seven-member team of skilled virtual assistants across multiple specialties. Today, Sarah has stepped away from client work to focus on business development and account management, guiding her growing company into its next phase. “It’s bittersweet,” she admits. “I love the day-to-day work, but seeing the business grow has been incredibly rewarding.”
What Virtual Assistants Really Do
For many, the term “virtual assistant” still feels a bit mysterious. But Sarah’s approach makes it tangible and personal. “We specialize in working with small businesses and solopreneurs who don’t have a physical office,” she explains. Her team manages the tasks that keep businesses running but often eat up valuable hours: email management, scheduling, data migration, CRM setup, and more.
Each assistant brings unique expertise. Some specialize in platforms like Honeybook and HubSpot, while others handle medical billing and coding for small healthcare providers such as chiropractors. There are paralegals who assist part-time attorneys and social media managers who craft and schedule content. “We really do a little of everything,” Sarah says. “Basically, if it’s something that keeps your business moving but drains your time, that’s where we come in.”
For the Business Owner Who Does It All
Small business owners wear many hats: marketing director, bookkeeper, scheduler, problem solver. But Sarah sees firsthand how that can lead to burnout. “You know you need help when you don’t have enough hours in the day to have a life outside your business,” she says.
Neisen Consulting offers flexible support that grows alongside its clients. “We can provide as little as five hours a week or scale up as needed,” Sarah explains. She also helps businesses find and hire permanent staff when they’re ready. “We’re here to transition with you as you grow,” she adds.
That flexibility is one of the company’s defining traits. It allows business owners to start small, delegate the tasks that weigh them down, and eventually build systems that free up their time for what matters most—whether that’s family, creativity, or simply rest.
Building a Trusted Network
Much of Neisen Consulting’s success comes from word-of-mouth referrals and strong connections in the Twin Cities business community. While Sarah and her team serve clients nationwide, including in Florida and Arizona, she’s focused on expanding locally. “There are so many small businesses here doing amazing things,” she says. “If we can help them manage the behind-the-scenes work, they can focus on growth and the parts of their business they love.”
All of Neisen Consulting’s assistants are based in the United States, which is intentional. “Our clients appreciate that they can rely on us for responsive communication and a shared understanding of business expectations,” Sarah notes. “We’re not just assistants. We’re partners in their success.”
Helping Small Businesses Reclaim Their Lives
For Sarah, the mission goes far beyond organization and efficiency. It’s about restoring balance. “Small business owners deserve to have a life outside of work,” she says. “They should be able to run their business and still enjoy their family and personal interests.”
Her team’s work often leads to an unexpected benefit: savings. “You can actually save money by letting other people help you,” she says with a smile. “You don’t have to do everything yourself.”
That philosophy has become the backbone of Neisen Consulting: empowering business owners to delegate with confidence and grow sustainably. Whether a client needs help managing day-to-day tasks, building systems, or recruiting staff, Sarah and her team bring clarity and calm to what often feels like chaos.
As she looks to the future, Sarah is excited to continue expanding her services and exploring new tools that make business operations more efficient. “AI and automation are changing how we work,” she says. “But people still need that human connection and understanding. That’s what sets us apart.”
“Small business owners deserve to have a life outside of work. Our goal is to help them reclaim their time, find balance, and enjoy the personal side of success.”