What if getting dressed felt as good as your favorite match?
That’s the idea behind moorlow, a women-founded, purpose-driven athleisure brand born not in a boardroom, but over a glass of wine in a backyard in Chevy Chase, in the kind of conversation that only happens between close friends…the ones where ideas turn into something bigger.
And this one did.
Founders Holly Morris Espy, Sondra Hoffman, and Brooks Kenny were living the same rhythm so many women know well, court, coffee, carpool, cocktails, and realizing nothing in their closets quite kept up. They wanted pieces that looked polished, felt effortless, and moved with them. Elevated, easy, and always a little bit joyful.
So they created them.
moorlow is designed for women who move, not just physically, but through full, dynamic days. Think dresses, skorts, fleeces, and performance sets that transition seamlessly from a morning match to wherever the day takes you next. It’s what the founders call “court to coffee” style, pieces that move beautifully on and off the court, without ever missing a beat.
Because life doesn’t happen in one lane. Your wardrobe shouldn’t either.
But moorlow is more than what you wear. It’s why you wear it.
From the beginning, the brand has been rooted in a simple, powerful belief: movement fuels connection, joy is a choice, and taking care of your mind matters deeply.
Inspired by pickleball’s “win by two” rule, moorlow donates $2 from every purchase to brain health research and education, including Alzheimer’s, through partners like the BrightFocus Foundation and Hilarity for Charity. It’s a small number with a meaningful impact, purpose woven into every stitch.
That purpose shows up everywhere. In the brand’s signature Rally print, inspired by brain waves and the rhythm of play. In the brain health tips tucked into every order. And in the growing community of women choosing to move, connect, and show up for themselves and each other.
Since launching just a year ago, moorlow has quickly gained momentum. What started as a tight edit of core pieces has evolved into seasonal drops that blend performance, color, and thoughtful design. The latest, the Mind in Motion Collection, celebrates the powerful connection between movement, joy, and brain health, with vibrant hues, playful prints, and pieces designed to energize both body and mind.
But ask the founders, and they’ll tell you the real magic isn’t just in the product.
It’s in the feeling.
It’s the confidence of walking into a match or a meeting feeling like yourself. It’s the connection that happens when women gather, move, laugh, and play. It’s knowing that something as simple as getting dressed can carry meaning beyond the moment.
“We created moorlow to help women feel good, look good, and do good all at once,” the founders share. “Because when you move your body and connect with others, you’re not just investing in your day… you’re investing in your mind.”
That philosophy is captured in two simple words: Play Happy.
It’s not just a tagline. It’s a way of showing up, with joy, with intention, and with purpose.
And for moorlow, it’s only the beginning.
Holly Morris Espy
If there’s a through line to Holly Morris Espy’s career, it’s this: she knows how to tell a good story.
She spent years as a morning anchor and co-host of Good Day DC on Fox 5, showing up before sunrise and connecting with viewers across the city. These days, she’s trading breaking news for building moorlow, a brand rooted in joy, movement, and purpose. And while the platform has changed, the heart of it hasn’t. Holly is still in the business of connection.
You’re just as likely to find her on a pickleball or tennis court as you are brainstorming the next collection, usually doing both with a lot of energy and a little bit of laughter. She has a natural instinct for bringing people together and turning everyday moments into something meaningful.
Holly lives in Chevy Chase with her husband and their son, and it’s that full, dynamic rhythm of life that helped inspire moorlow in the first place.
While her background is rooted in storytelling and brand-building, moorlow is anything but siloed. Every idea, every product, every decision is shaped together. There may be lanes, but there is always someone riding shotgun.
She believes style should feel effortless, movement should feel joyful, and the best ideas come from real life, not perfect plans.
Her personal mantra is simple: choose joy, take on challenges head first, and stay connected to what matters most.
For her, Play Happy isn’t just a tagline. It’s how she lives.
Sondra Hoffman
If you ask Sondra Hoffman what she does, she’ll probably tell you she makes things look good. What she really does is make women feel good in what they wear.
By day, she is a talent manager at THE Artist Agency, working closely with creatives and brands to bring ideas to life. But her foundation runs deep in fashion and production, with experience alongside brands like Nike and Under Armour shaping her eye for design and detail.
At moorlow, Sondra helps shape the look and feel of the brand, but never in isolation. From the way a piece fits to the energy of a print, ideas are constantly being built, tested, and refined together. It’s a collaborative process that defines everything moorlow creates.
She lives in Chevy Chase with her husband and their two young sons, and understands firsthand the need for pieces that can keep up with real life while still feeling pulled together.
Sondra believes great style should feel effortless, confidence should be built in, and getting dressed should be one of the easiest wins of your day.
Her strength is knowing what works. The magic is how the three founders bring it to life together, each with a point of view, always with someone riding shotgun.
Because at moorlow, the best ideas are shared ones.
Brooks Kenny
Brooks Kenny has always been drawn to building things that matter.
With a background in healthcare strategy and a deep focus on brain health, she’s spent her career thinking about how to take complex ideas and make them feel accessible in everyday life. She has a natural ability to connect big-picture thinking with real-world impact.
At moorlow, that perspective helps ground the brand’s purpose, but like everything else, it’s never a solo effort. The mission, the message, the product, it’s all built together, shaped through constant collaboration and shared vision.
Brooks lives in Kensington with her husband and their two children, and brings that same sense of intention and balance into both her work and her life.
She believes that the small things we do every day, moving our bodies, connecting with others, showing up with intention, are what truly add up over time.
Her philosophy is simple: make it joyful, make it meaningful, and make it part of how you live.
At moorlow, everyone has their strengths. But no one builds alone. There are lanes, yes, but there is always someone riding shotgun.
That’s what makes it work. And that’s what Play Happy is all about.