In the heart of Hamilton Place Mall, among the bustle of shoppers and the gleam of storefronts, lies a Chattanooga gem that’s as timeless as the memories it helps create - Salma’s Custom Design Jewelry. Known locally for its warm service, high-quality craftsmanship, and dazzling selections, Salma’s Custom Design Jewelry has become a destination for those seeking pieces that capture love, commitment, and special moments worth remembering.
For more than a decade, this jeweler has offered locals and visitors something rare in today’s retail world: personalization and care that go beyond the display case. At Salma’s Custom Design Jewelry, every piece tells a story, whether it’s a classic diamond engagement ring, a custom-designed necklace, or a sparkling pair of earrings.
Salma’s Custom Design Jewelry was built by family. Meet Mohamed and Linda Ahmed - the couple you are likely to see when visiting Salma’s. The Ahmed’s are hands-on in all aspects of the day-to-day operations - custom design, marketing, inventory control, and so much more.
Did we mention family? The Ahmed’s took things a step further and named the business after their daughter, Salma. Salma and her entire family will be proud of the booming business that once started as a high-end kiosk in the mall.
The Ahmed’s have created something truly special in Chattanooga - almost magical.
Massive profits are not at the core of Salma’s Custom Design Jewelry philosophy - but building relationships is. According to Mohamed, “money comes later on.”
What sets Salma’s apart isn’t just the quality of its diamonds and gold - it’s the thoughtful experience that comes with each purchase. The Salma’s Custom Design Jewelry team blends top-notch craftsmanship with contemporary design, helping clients turn ideas into heirlooms.
Whether you walk in with a vision for a one-of-a-kind engagement ring or simply browse the curated selection of fine jewelry, the staff’s expertise shines. Flexible financing options and customized service makes the investment feel smart and special. From a simple, friendly smile to crafting custom pieces, the staff at Salma’s goes beyond basic - they are simply a cut above.
Salma’s signature offerings are custom jewelry designs. Bring in a sketch, inspiration photo, or even an old heirloom, and the jeweler will collaborate with you to create something entirely new. This service resonates deeply for clients wanting to breathe fresh life into cherished stones - transforming memories into unique masterpieces.
From engagement rings to one-of-a-kind pendants, the custom design process here is just more: it’s collaborative. Customers work alongside skilled artisans who translate emotion into metal and stone, resulting in pieces that reflect both personal style and sentimental value.
Part of Salma’s Custom Design Jewelry charm lies in how accessible it makes fine jewelry. According to Mohamed, “We have jewelry to fit all budgets.” Competitive pricing lets shoppers enjoy quality selections without the intimidation that sometimes comes with jewelry buying. The atmosphere feels less like a showroom and more like a trusted jeweler in the family. Salma’s is a place where questions are welcomed and guidance is genuine.
As February approaches, Salma’s Custom Design Jewelry becomes more than just a jewelry store - it transforms into a Cupid’s workshop, brimming with ideas to express love in unforgettable ways. Valentine’s Day is a time to elevate romance with something that lasts far beyond the holiday’s roses and chocolates. At Salma’s Custom Design Jewelry, Valentine’s shoppers will find an array of heart-themed pendants, diamond earrings that sparkle, and handcrafted rings that symbolize commitment at any stage of a relationship.
Salma’s Custom Design Jewelry can help you pick out a beautiful necklace that whispers “I cherish you,” or a custom pair of earrings designed to match that special person’s style - not just for February 14th, but for anniversaries, birthdays, and every memory in between. For couples ready to take the next step, the store’s expert jewelers can help select or design the perfect engagement ring that will mark one of life’s most cherished moments.
In a world where personalities and tastes are as unique as fingerprints, Salma’s Custom Design Jewelry stands out as a place where quality meets personalization. More than a jewelry store, it’s a partner in life’s most memorable moments - a place where every visit feels significant, every sparkle tells a story, and every treasure is discovered with care.
For those looking to make this Valentine’s Day unforgettable, a trip to visit Mohamed and Lina Ahmed may just be the first step toward a lifetime of brilliance.
“Behind every piece at Salma’s is a family history - ours.” - Mohamed Ahmed.