When you meet Bergen Buck and Morgan Barton, the owners and business partners behind Vibe Tribe Fitness, you realize very quickly that their business is successful because they have a strong vision of where they are headed and how they want to serve their community in the process. “Our business is built on relationships. Our clients are more than just friends, we care for them as if they are family.”
Both transplants to the Pacific Northwest, Bergen moved to the Everett area from Montana with a background in Exercise Science and Morgan from Nevada with a degree in Economics. Morgan, who is a powerlifter, happened to be training at a gym where Bergen was meeting with private training clients. After getting to know each other and realizing that they had similar interests, Morgan pursued her Personal Training certification and they decided to team up. “It may seem that my background would not lend well to personal training, but our diverse experience has served us as we have built our business. Bergen is the creative thinker, and I am the spreadsheet girl, it has just worked,” says Morgan.
When you walk into the Vibe Tribe Studio, the first thing you notice is the intimate size and the realization that this is not your typical gym. Designed for one-on-one training the studio does not have any mirrors on the walls. “We have built this to be a family environment with the focus on strength and how good it feels to move your body without being self-conscious,” says Morgan, “When we were trying to find a space to allow Bergen to still meet with her clients during COVID, we were met with some resistance. Potential landlords felt that two women opening a yoga studio would be successful, but a ‘woman-owned strength gym’ was too niche for most of them. However, when we finally found this space, we have been able to make it our own and are now thankful that the other spaces fell through, we have a deeper appreciation for it now.”
When you think of a personal trainer, you may think you have to be an athlete to benefit from their services, but Bergen is quick to point out that their business is built to serve all of the community, no matter what you are experiencing. “Our hope is that you may come to us because of a pain or a specific issue and will find such benefit from working with us that you remain with us through all the seasons of your life.”
60 percent of their clients are women, and the average age is 17-65, clearly there is benefit no matter what your experience. “We do not have scales or measuring tapes at our studio, and we do not ask you to weigh in when you come to visit us. Our job is not to push you or talk to you about how we are going to change your body, rather here is what is happening in your body and how can we help you to reach body neutrality,” says Bergen.
Morgan put it best, “We always strive to become better at creating an environment that encourages our clients to see and appreciate where their body is at and strive to be healthy outside of our gym in their daily pursuits.”
For more information and to register for a free consultation with Bergen or Morgan, visit https://vibetribefit.com.
“Our business is built on relationships. We care for them as if they are family.”
