For most people, insurance isn’t a hot topic at the dinner table, except for Jonathan, who grew up in the industry under his father's wing and heard firsthand how the right coverage could provide peace of mind. Drawn to the level of trust his dad provided clients, Jon saw an opportunity to demystify the process and turn a complex transaction into a compassionate act of care.
Insurance is no less dry to him than it is to us, yet Jonathan Asker sees what many of us don't: the human side of insurance. Jon chooses to digest a convoluted topic with the pure-hearted purpose of providing clarity and guidance to those in his circle. He sees value in getting to know someone, understanding how small nuances can point towards the most effective plan. By pairing his insider knowledge with clients’ specific needs, he can provide a personalized plan aligned to their lifestyle, ensuring they're covered for what they truly need, and not paying for what they don't.
Establishing a genuine connection with the people he serves and being the person they can turn to for help is the most rewarding part of Jon's job. His goal is to collectively determine a plan that makes you feel secure, knowing it'll translate to gratitude during some of life's hardest moments. Whether it’s joy from reducing your monthly rate, panic after a car crash, excitement when you purchase a new home, fear when your teen gets their license, or the confusion of not knowing where to start, Jon will be right there with you to experience those emotions and guide you along the path that puts you first.
He finds importance in playing an active role in the community, establishing himself as a connector ready to problem-solve and refer clients to a trusted network. Jon’s focus on his surrounding community was a natural fit for Rural Mutual Insurance, as the company is built on the principle that "premiums paid here stay here to keep Wisconsin strong." More than a slogan, this localized approach means premiums directly impact fellow Wisconsinites.
Predictable or unexpected, change is constant, and knowing exactly who to call to understand and interpret those changes provides reassurance we never knew we needed. With Jon in our corner, we can be thankful for the peace of mind that comes with being truly protected.
"Insurance has a terrible reputation, for good reason. I'm determined to change that."