The Valley is about to sparkle.
Tracey Ellison, known to more than one million followers as @TheDiamondsGirl, is coming to AZ for the Myranda Fine Jewelry Holiday Open House, and if you’re reading this, you’re invited.
Known across the globe for her impeccable taste, signature authenticity, and front row access to the world’s most exclusive jewels, Tracey is bringing her brilliance to the Valley for one unforgettable celebration.
Tracey has spent more than a decade redefining what it means to be a jewelry influencer. Her feed is a passport through the world’s most coveted collections, spanning Geneva, Hong Kong, Doha, and Las Vegas. But behind the glitter is a story rooted in heart and history.
“Growing up in South Africa, diamonds were always part of life,” she says. “They made national headlines. Every birthday, every occasion was celebrated with jewelry. I would spend hours playing with my mom’s pieces, and to this day, I wear them to keep her close.”
After years in the corporate world, Tracey turned her lifelong passion into purpose.
“My first paycheck went to a pair of tiny diamond studs. Fast forward a decade, and I was craving something that spoke to my heart. In 2012, I started an Instagram page, and The Diamonds Girl was born.”
Diamonds, with an "s," because everyone should have more than one. Plural.
What began as a creative outlet became a global brand. Tracey’s genuine enthusiasm quickly drew the attention of luxury houses like Graff, Harry Winston, and Chopard, along with collectors and fans worldwide.
“My followers see the real me. Even though I am showcasing diamonds worth millions, I still get just as excited about each piece.”
Her mission extends beyond glamour.
“I have studied gemology and learned from experts to understand the journey of each stone. It's about transparency, sustainability, and craftsmanship.”
Tracey’s work has taken her from diamond mines in Botswana to emerald fields in Colombia and sapphire mines in Sri Lanka. Next up, Japan’s pearl farms. But this month, Tracey’s journey brings her to Arizona for a reunion with her longtime friend and collaborator, jeweler Myranda North Molina.
“I first met Myranda before the pandemic at the Centurion Jewelry Show in Phoenix,” she says. “She was so genuine. Over time, she became both a friend and my personal jeweler.”
For Myranda, that same connection defines her brand.
“Jewelry is a staple in your wardrobe,” Myranda says. “It is a forever piece that you never tire of. Classic jewelry is defined by timeless elegance, simplicity, and versatility.”
Inside her Valley boutique, every display is thoughtfully curated.
“We arrange by color. We separate vintage pieces that tell a story and feature new designs in our main case daily.”
Myranda’s Candy Gemstone Collection reflects her current inspiration: bold, colorful, and alive.
“I specialize in all colors of diamonds from across the world and have hand selected the rarest sapphires from Sri Lanka for each piece. Each stone speaks to me. It dances, and the design forms around it.”
Her collections range from bespoke bridal pieces to attainable everyday luxuries, with a full in-house design department and an onsite repair department.
“Whether your budget is a few hundred or unlimited, I love finding the perfect piece. We can resize, clean, or completely redesign jewelry.”
Among her most distinctive works are yellow, pink, and champagne diamonds, as well as her signature Floating Diamond Collection, where stones appear to hover weightlessly along a chain.
“Collectors today are defining their own heirlooms,” Myranda says. “They are buying what they love, pieces that hold meaning, not just monetary value.”
Tracey agrees.
“Jewelry tells a story. Each piece represents a moment, a memory, or someone we love. That is what makes it timeless.”
The Myranda Fine Jewelry Holiday Celebration
December 5–6, Noon to 5 PM
Celebrate the two year anniversary of Myranda Fine Jewelry’s flagship boutique with champagne, raffles, music, and a special appearance by Tracey Ellison, The Diamonds Girl. The event will feature new collections, including designs by Sig Ward, the jeweler to the stars.
No RSVP required
myrandafinejewelry.com
“Jewelry represents a moment, memory, or someone we love. That is what makes it timeless.”