When Art Nading opened The Extra Ingredient on November 16, 1985, he was 30 years old and preparing to leave behind a corporate career he knew wasn’t his calling. Art always felt drawn to building something of his own, and his business-owner father and grandfather served as exceptional role models. While earning his MBA at Wake Forest University, Art often visited a small kitchen shop in Reynolda Village, sparking the idea that would eventually grow into Greensboro’s beloved culinary destination.
With a five-year plan, the support of his wife Martha, and a toddler at home, Art took the leap. Friendly Center offered the perfect spot. “We presented our business plan. By that night, they said, ‘We have a space for you.’” The Nadings never looked back.
Art says he entered that first day of business with more excitement than fear. “We were clueless,” he recalls with a laugh. He quickly received an education on how to stock the store, forecast orders, and understand customer rhythms. Over time, Art and his staff hit their stride, and the store quickly grew to be a destination for hosts, home cooks, and gift-givers alike. Now with more than two dozen employees, The Extra Ingredient remains a welcoming, go-to spot for high-quality cookware, bakeware, and kitchen gadgets, in addition to coffee, tea, and specialty gifts.
Art notes that partnerships with trusted vendors have been one key to their longevity. Many of their top brands tightly control their Amazon presence, allowing independent retailers like the Nadings to maintain fair pricing and a consistent customer experience. “It’s a partnership,” Art says. “We have a big heart here, and we focus on serving customers with what they truly need.”
Greensboro is central to Art’s story—personally and professionally. He and Martha raised their sons here, built relationships, and found causes that mattered to them. The Extra Ingredient has long supported community efforts, including their long-running “bring a bag, feed a family” initiative for Greensboro Urban Ministry that donates a dime for every bag a customer doesn’t take. Art prides himself on these small yet meaningful actions that help support pressing needs in the local community.
Across 40 years, the retail landscape has shifted dramatically—from big-box competition to the rise of online giants. Yet The Extra Ingredient has remained a Triad staple by staying personal, intentional, and community rooted. “We’ve created a village,” Art says. “We give our business to local merchants, choose local restaurants, and really live what we believe.” That authenticity, he says, is the key for any business wanting to thrive long-term.
The shop’s recent 40th anniversary was a month-long celebration with an outpouring of support from longtime vendors and customers alike. They highlighted employees, some of whom have been with The Extra Ingredient since the ‘80s and ‘90s. Four major weekend events, giveaways, and a special Urban Ministries fundraising day marked the milestone, culminating in a private employee party filled with heartfelt gratitude.
“Cooking has always been a part of us,” Art says. “People eating around a table, breaking bread together. It’s a part of who we are as a community, and as a family.” Watching customers leave with a Dutch oven still fills him with joy—not for the sale, but for the memories and meals it will create.
From steak knives and saucepans to French presses and flatware, The Extra Ingredient is sure to have whatever you need to cook or entertain. Visit them today at 801 Friendly Center Road or online at www.extraingredient.com.