When Jordan Burghoff launched Scoopr, a full-service pet waste removal company, he never expected to become known for both pristine lawns and hilarious online videos. But for this Navy veteran, family man, and self-proclaimed "poop nerd," blending purpose, creativity, and a little humor has turned out to be the perfect formula.
With nearly 20 years of active-duty service in the Navy, Jordan is no stranger to structure and high standards. As he approaches retirement, he's channeled his experience into something completely different, yet equally mission-driven. Now based in the CSRA with his wife (an Augusta native) and their three young sons—plus one more on the way—he saw a need in his own backyard that sparked a business idea.
"We adopted our dog, Bodie, and I realized how tough it was to keep the yard clean when you’ve got kids running around barefoot," he says. "Even if I picked up the poop, it never really felt clean."
His research revealed that dog waste is not just gross—it’s hazardous. "A lot of people think it’s like fertilizer, but that’s actually a dangerous misconception. It’s more toxic than human waste. It carries bacteria and parasites that can harm your lawn, your pets, and your family." Inspired to find a better solution, he couldn’t find a service that offered true disinfection. So he built one.
"I wanted to solve the entire problem, not just half of it. We scoop, sanitize, deodorize, and haul it away. No shortcuts." His disinfectant? A homemade, all-natural spray he developed himself using 3% hydrogen peroxide, essential oils, and surfactants. "It’s safe for pets and kids, even good for your grass. I’ve even tested it myself—literally." He laughs. "It’s weird work, but it’s good work that I stand behind fully."
That attention to detail extends beyond the yard. Scoopr techs wear boot covers, provide gate-closed photo confirmations, and issue health and safety reports if anything unusual is found. Tools are sanitized between every visit, and uniforms are neat and professional. "We might be scooping poop, but we take it seriously."
Still, the most unexpected part of Jordan’s business might be what’s happening online. His Facebook and TikTok videos, where he dances around to upbeat music or parodies pop culture, have gained a strong following. They’re funny, clever, and somehow make dog waste removal both entertaining and endearing. "At first, it was just to break the ice. Nobody wants to talk about poop removal. But if I can make people laugh, they’re more likely to hear what I’m saying—and maybe give us a try,” he shares. His favorite video? A joyful backyard dance to "Can’t Steal My Joy." "I was out there sweating in 98 degrees, totally committed. But it still makes people smile, and that’s the point."
Creativity, it turns out, runs in the family. Jordan’s dad is Gary Burghoff—best known as Radar from M*A*S*H—but also an accomplished musician, painter, and inventor. "My dad isn’t just an actor. He’s one of the most creative minds I’ve ever known. Growing up around that sparked something in me," Jordan says. That upbringing planted the seeds for Jordan’s many hats today: business owner, technician, video editor, scriptwriter, customer service rep. "Creativity helps with everything—from developing my sanitation formula to writing scripts for videos. It’s how I solve problems and connect with people."
He says his dad has seen the videos and is supportive. "He’s proud I’m building something honest and doing it my way," he shares. And that’s exactly what Jordan wants people to see: a business with real purpose, a product that’s helpful and safe, and a personality that doesn’t take itself too seriously.
"I’m not just cleaning up yards. I’m giving families peace of mind, helping the environment, and showing that even something as silly-sounding as poop scooping can be done with heart, professionalism, and a sense of humor."
To learn more about Scoopr, schedule a service, or check out Jordan’s latest videos, visit MyScoopr.com or follow @ScooprCSRA on Facebook, Instagram, TikTok, and YouTube. Clean yards and good laughs await.