Ashli Dyas, owner of Moxie Salon & Beauty Bar in Kennesaw, was first introduced to the Moxie brand in 2017 while living in New Jersey.
“A girlfriend asked if I wanted to go get my hair and makeup done for an event we were going to, and she took me to Moxie,” Dyas says. “I loved the colors and the vibe, and the energy was like nothing I’d ever experienced before. They took such great care of me that I felt like a celebrity, and I walked out of there feeling so beautiful!”
When her husband, David, was laid off in 2023, the family was forced to move back home to Georgia. Leaving her favorite salon behind presented a new opportunity.
“I didn’t know what I was going to do without Moxie,” Dyas says. “I knew they were expanding outside of the tri-state area, so we took a leap of faith and decided it was time for the south to see what it’s like to be “Moxified”!”
Dyas never intended to own a salon, having no prior experience in the beauty industry. However, her love and passion for the brand and opportunity, and David’s support, gave her the confidence she needed to get started. The two are now the area representatives, meaning they will be opening Moxie salons all over the state of Georgia.
“Moxie is not your typical salon. We are a full-service, affordable luxury salon, your one-stop shop,” Dyas says. “We do all things hair: men, women and children, all ethnicities. We offer makeup application, lashes, waxing services, brow tinting and spray tans. We also offer affordable blowout membership packages. Every client leaves Moxie feeling like the best version of themselves.”
To learn more about Moxie Salon & Beauty Bar’s services and to book an appointment, visit moxiesalonandbeautybar.com/kennesaw