Health + Wellness

The Year of Joy

A self-dubbed Chief Joy Officer proves joy isn’t a feeling... it’s a strategy. Photography by Provided Joy is having a moment. Not the sugary, fleeting kind, but the grounded, resilient kind you build from the inside out. As we welcome 2026, we're introducing you to Allegra Cohen, a TEDx speaker, author and Chief Joy Officer whose work is shaped by a lifetime of turning hard moments into fuel. “I teach people how to train for joy the way they train for success.” Her relationship with joy...

Life + Culture

Welcome to Purely PVCL

Your monthly snapshot of what's happening in our PVCL community Article and Photography by We are thrilled to officially launch our Purely PVCL video series on Instagram. These reels are dedicated to telling stories beyond the pages of the magazine and giving you a closer look at our incredible partners. You will also find updates, spotlights, and community moments we love sharing. Next, a huge thank you to Modern Day Wife & W Scottsdale's  What She Said  event for inviting us to moderate...

Health + Wellness

Becoming Brooke Burke

A New Era of Strength, Softness, and Self-Reinvention Article by Nadine Bubeck | Photography by Richard Hume For many women, Brooke Burke was not simply the woman we watched. She was the woman we grew up with. She was the face on our fitness DVDs, the voice in our living rooms, the woman so many of us admired long before wellness became an industry. And now, years later, Brooke is offering something far more meaningful than workouts. She is offering connection, community, and a genuine chance...

Food + Beverage

Juicing: Myth VS Fact

Before you go juicing, here's what you need to know Article by Heather Saran, D.O., Bright Endocrinology Juicing may look like a wellness win, but hormonally and metabolically it works very differently than most people expect. In my practice, patients often feel great with the first sip, then end up hungrier, moodier, or more fatigued as the day goes on. The reason is simple physiology, and here’s what science actually shows. MYTH: Juicing “resets” metabolism FACT: There is no research...

Wellness

Mental Performance Is the New Luxury

The Rituals That Power Today’s Top Athletes Article by Brook Choulet, MD, The Performance Psychiatrist® In today’s world where everyone is striving for success, true luxury has evolved. What is real luxury? It’s not possessions or status. It’s mental clarity: the ability to remain composed, confident, and present in a world that never slows down. For elite performers across different industries, mental performance has become the ultimate status symbol. The Power of Consistency: Kevin Love’s...

Home + Design

Your 2026 Floral Forecast

Insights from Nicole Newman, Simple Bliss Designs Article and Photography by In the world of Arizona floral design, few names carry the trust, taste, and tenure of Nicole Newman. As the creative mind behind Simple Bliss Designs, she has become the Valley’s quiet authority on color, composition, and the art of crafting arrangements that feel both modern and deeply rooted in the desert. Her clients rely on her intuition, her understanding of climate, and her ability to translate trends into...

Food + Beverage

Bringing Sexy Back

21 Questions with Chef Jason Franey of Scottsdale's Sexy Roman Photography by Provided: Sexy Roman In true PVCL fashion, every month we play 21 Questions with an esteemed Valley chef, and this month, we’re bringing sexy back. Consider it your seductive start to the new year. Meet Chef Jason Franey, a James Beard–nominated talent and Food & Wine Best New Chef. He's a culinary mind sharp enough to shape a city and soulful enough to redefine Italian-American cooking. Today, he stands at the...

Sports + Recreation

In the Club

Meet the Man Behind the Grit and Purpose Guiding Athletes from Pros to First Timers Photography by Provided Before he trained All-Stars and household names… before Club Larry became the place people whisper about for its electric energy… before he held mitts for Deebo Samuel, Devin Booker, Tyson Chandler, and a roster of relentless athletes—Larry was standing on a small stage in Omaha, Nebraska, on his very first day teaching group fitness. He had never led a class before. Fifty people were...

Health + Wellness

Inside their Wellness Bags

PVCL’s trusted pros share the habits, tools, and rituals they personally rely on. Article and Photography by We asked some of our PVCL health and wellness partners to share the habits, tools, and practices they personally rely on.  According to the Centers for Disease Control and Prevention, only about 24% of U.S. adults meet the federal guidelines for both aerobic exercise and muscle-strengthening activity. With most adults falling short of recommended wellness benchmarks, this roundup...

Health + Wellness

Performance Starts With Vision

Five Game-Changing Eye-Care Innovations to Watch in 2026 Article by Dr. Jay Arora, Owner, Arora Eye | Photography by Sarah Vitel Photography We talk about every part of the body when it comes to health. Heart. Hormones. Skin. Recovery. But the eyes; the thing athletes, founders, and high-performers rely on every second; often get left out of the conversation.  I work with many pro athletes and high-performers, and while they generously contribute autographed decor to our PV space, one thing I...